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International Conference on Computer Technology and Development, 3rd (ICCTD 2011)

Jianhong Zhou
Jianhong Zhou
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ASME Press
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With the coming of the age of network economy, e-commerce is spreading in a rapid speed. The conflicts between the e-commerce direct distribution channel and the traditional distribution channel arise with the times. It is an important task for the current distribution channel management to consider how to make the multiple channels exist side by side. In addition, it is as well an important task to integrate and build harmonious relationships between the channels, and thus realize the coordination and win-win situation of every party related to the channels. This paper set forth in the differences between different distribution channels,...

Key Words
2. The Analysis of the Differences Between Different Distribution Channels
3. Production Mechanism and Analysis of the Conflicts for Distribution Channel
4. Study on the Strategies for Integrating the Harmonious Distribution Channel Relationship
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