Lean can be applied to product development processes to improve value creation management. However, allocating resources to a project or a development program in order to maximize the value generated by project activities can be difficult in complex product development processes. This paper discusses how value creation activities can be better managed by regulating the resource allocation process. A mathematical model is proposed to describe value growth and its application to resource allocation is demonstrated that gives insight into value creation trajectories. The application is demonstrated with scenarios developed from the computer industry and a design project.
Issue Section:
Design for Manufacturing
References
1.
Belliveau
, P.
, Griffin
, A.
, and Somermeyer
, S.
, 2002
, The PDMA Toolbook for New Product Development
, Wiley
, New York
.2.
Ulrich
, K. T.
, and Eppinger
, S. D.
, 2008
, Product Design and Development
, 4th ed., McGraw-Hill/Irwin
, New York
.3.
McCarthy
, I. P.
, Tsinopoulos
, C.
, Allen
, P.
, and Rose-Anderssen
, C.
, 2006
, “New Product Development as a Complex Adaptive System of Decisions
,” J. Prod. Innovation Manage.
, 23
(5), pp. 437
–456
.10.1111/j.1540-5885.2006.00215.x4.
Bauch
, C.
, 2004
, “Lean Product Development: Making Waste Transparent
,” Thesis, Massachusetts Institute of Technology and Technical University of Munich, Munich.5.
Chase
, J. P.
, 1999
, “Value Creation in the Product Development Process
,” M.Sc. thesis Massachusetts Institute of Technology, Cambridge.6.
Locher
, D. A.
, 2008
, Value Stream Mapping for Lean Development: A How-To Guide for Streamlining Time to Market
, Productivity Press
, New York
.7.
Millard
, R.
, 2001
, “Value Stream Mapping and Analysis for Product Development
,” M.Sc. thesis, Massachusetts Institute of Technology, Cambridge, MA.8.
Letens
, G.
, Farris
, J. A.
, and Van Aken
, E. M.
, 2011
, “A Multilevel Framework for Lean Product Development System Design
,” Eng. Manage. J.
, 23
(1
), pp. 69
–85
.9.
Reinertsen
, D. G.
, 2009
, The Principles of Product Development Flow
, Celeritas Publishing
, Redondo Beach, CA
.10.
Emptage
, W. J.
, Walsh
, P. B.
, Georgiadis
, P. A.
, and Summa
, D. W.
, 2005
, “Increasing the Value of Product Development
,” McKinsey Quarterly, 2
, pp. 179
–181
.11.
Ward
, A. C.
, 2007
, Lean Product and Process Development
, Lean Enterprise Institute, Inc.
, Cambridge, MA
.12.
Smith
, R.
, and Morrow
, J.
, 1999
, “Product Development Process Modeling
,” Des. Stud.
, 20
(3
), pp. 237
–261
.10.1016/S0142-694X(98)00018-013.
Verona
, G.
, 1999
, “A Resource-Based View of Product Development
,” Acad. Manage. Rev.
, 24
(1
), pp. 132
–142
.10.2307/25904114.
Repenning
, N. P.
, 2000
, “A Dynamic Model of Resource Allocation in Multi-Project Research and Development Systems
,” Syst. Dyn. Rev.
, 16
(3
), pp. 173
–212
.10.1002/1099-1727(200023)16:3<173::AID-SDR196>3.0.CO;2-E15.
Joglekar
, N. R.
, and Ford
, D. N.
, 2005
, “Product Development Resource Allocation With Foresight
,” Eur. J. Oper. Res.
, 160
(1), pp. 72
–87
.10.1016/j.ejor.2003.06.02116.
Heidenberger
, K.
, and Stummer
, C.
, 1999
, “Research and Development Project Selection and Resource Allocation: A Review of Quantitative Modeling Approaches
,” Int. J. Manage. Rev.
, 1
(2
), pp. 197
–224
.10.1111/1468-2370.0001217.
Yoshimura
, M.
, Fujimi
, Y.
, Izui
, K.
, and Nishiwaki
, S.
, 2006
, “Decision Making Support System for Human Resource Allocation In Product Development
,” Int. J. Prod. Res.
, 44
(5
), pp. 831
–848
.10.1080/0020754050027251918.
Cho
, S.-H.
, and Eppinger
, S.
, 2001
, “Product Development Process Modeling Using Advanced Simulation
,” Proceedings of the ASME 2001 Design Engineering Technical Conferences
, Pittsburgh, PA, Sept. 9–12.19.
Cho
, S.-H.
, and Eppinger
, S.
, 2005
, “A Simulation-Based Process Model for Managing Complex Design Projects
,” IEEE Trans. Eng. Manage.
, 52
(3
), pp. 316
–328
.10.1109/TEM.2005.85072220.
Fung
, R. Y. K.
, Tang
, J.
, Tu
, Y.
, and Wang
, D.
, 2000
, “Product Design Resources Optimization Using A Nonlinear Fuzzy Quality Function Deployment Model
,” Int. J. Prod. Res.
, 40
(3
), pp. 585
–599
.10.1080/0020754011006163421.
Fung
, R. Y.
, Tang
, J.
, Tu
, P. Y.
, and Chen
, Y.
, 2003
, “Modelling of Quality Function Deployment Planning With Resource Allocation
,” Res. Eng. Des.
, 14
(4
), pp. 247
–255
.10.1007/s00163-003-0043-322.
Reich
, Y.
, and Levy
, E.
, 2004
, “Managing Product Design Quality Under Resource Constraints
,” Int. J. Prod. Res.
, 42
(13
), pp. 2555
–2572
.10.1080/002075404200020839423.
Browning
, T. R.
, 2003
, “On Customer Value and Improvement in Product Development Processes
,” Syst. Eng.
, 6
(1), pp. 49
–61
.10.1002/sys.1003424.
Browning
, T. R.
, 2000
, “Value-Based Product Development: Refocusing Lean
,” Proceedings of the 2000 IEEE Engineering Management Society
, Albuquerque, NM, Aug. 13–15.25.
Womack
, J.
, and Jones
, D.
, 1996
, Lean Thinking: Banish Waste and Create Wealth in Your Corporation
, Free Press
, New York
.26.
Cai
, T.
, and Freiheit
, T.
, 2011
, “Lean Value Creation in the Product Development Process With the Principle of Set-Based Concurrent Engineering
,” ASME
Paper No. DETC2011-48693. 10.1115/DETC2011-4869327.
Huthwaite
, B.
, 2005
, The Lean Design Solution
, Institute for Lean Innovation
, Mackinac Island, MI
.28.
Shigley
, J.
, and Mischke
, C.
, 2001
, Mechanical Engineering Design
, McGraw Hill
, Boston
, p. 10
.29.
Borgianni
, Y.
, Cascini
, G.
, and Rotini
, F.
, 2010
, “Process Value Analysis for Business Process Re-Engineering
,” Proc. Inst. Mech. Eng., Part B
, 224
(2
), pp. 305
–327
.10.1243/09544054JEM146030.
Das
, S. K.
, and Almonor
, J. B.
, 2000
, “A Concurrent Engineering Approach for the Development of Medical Devices
,” Int. J. Comput. Integr. Manuf.
, 13
(2
), pp. 139
–147
.10.1080/09511920012998431.
Sood
, A.
, and Tellis
, G. J.
, 2005
, “Technological Evolution and Radical Innovation
,” J. Mark.
, 69
(3
), pp. 152
–168
.10.1509/jmkg.69.3.152.6636132.
Dubberly
, H.
, 2008
, “On Modeling - Learning Curves for Design
,” Assoc. Comput. Mach. Interact.
, 15
(4
), pp. 13
–16
.10.1145/1374489.137449233.
Chang
, Y. S.
, and Baek
, S.
, 2010
, “Limit to Improvement: Myth or Reality? Empirical Analysis of Historical Improvement on Three Technologies
,” Technol. Forecast. Soc. Change
, 77
, pp. 712
–729
.10.1016/j.techfore.2010.02.01034.
Ahmadi
, R.
, and Wang
, R. H.
, 1999
, “Managing Development Risk in Product Design Processes
,” Oper. Res.
, 47
(2
), pp. 235
–246
.10.1287/opre.47.2.23535.
36.
Charap
, S.
, Lu
, P.-L.
, and He
, Y.
, 1997
, “Thermal Stability of Recorded Information at High Densities
,” IEEE Trans. Magn.
, 33
(1
), pp. 978
–983
.10.1109/20.56014237.
Maciejowski
, J.
, 2002
, Predictive Control With Constraints
, Prentice Hall
, Harlow, UK
.38.
Bayless
, G.
, 1984
, “Magnetic Peripherals Inc. Turning Out Computer Components for AT&T
,” The Oklahoman, May 3,1984, Archive ID: 183289.39.
Reimer
, J.
, 2012
, “Personal Computer Market Share: 1975-2005
,” http://jeremyreimer.com/postman/node/329, last accessed Oct. 16, 2012.Copyright © 2014 by ASME
You do not currently have access to this content.