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Keywords: customer journey mapping
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Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. July 2025, 147(7): 071404.
Paper No: MD-24-1533
Published Online: January 30, 2025
...Yiqing Ding; James M. Lattin; Awua M. Buahin; Gabriella A. Dweck Customer journey mapping (CJM) is a product and service design method that is widely used by design researchers and practitioners. It tracks the customer’s or user’s interactions with products and services during experiences and maps...
Includes: Supplementary data