Fourier law of heat conduction, its analog Fick's first law, and Newton's law of viscosity are classical laws that are not capable of exhibiting memory effects. Conservation laws based on these classical laws do not give predictions about memory effects on the transport phenomena. Recently, proposed novel laws are called Cattaneo–Christov heat flux. Models are based on the generalization of classical laws of heat conduction, mass diffusion, and Newton's law of viscosity. This investigation considers this generalized theory to model the impact of relaxation phenomenon on the transport of momentum, heat, and mass in Maxwell fluid (viscoelastic fluid) of temperature-dependent viscosity and thermal conductivity in the presence of temperature-dependent mass diffusion coefficients. It is observed from the simulations that memory effects play a key role in controlling momentum, thermal and concentration boundary layer thicknesses. It is also noted that the rate of diffusion of heat and mass has shown an increasing trend when thermal conductivity and mass diffusion coefficients are increased via rise in temperature of the fluid. The generative chemical reaction on the transport of specie relative to the impact on the transport of specie when it is compared with the impact of destructive chemical reaction on the transport of specie.